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The West cannot think of helping the rest of the world if it cannot first solve the problem of its development Models

1) It is not possible to solve problems with the same methods and tools that created it (Einstein). The current water problem was created by…

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Posted in Big Change Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Innovation Sustainability

Disruptive and sustainable: the same thing

This entry is part 1 of 5 in the series New Sustainable Qualities

As far as innovation is concerned, there is a misunderstanding regarding the terms disruptive and sustainable. The fact is that the two terms are placed…

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