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PRINCIPLE OF INNOVATION (pitch) [From Manifesto of Innovation]

This entry is part 1 of 4 in the series Manifesto of Innovation

see full post Manifesto of Innovation . Innovation is not technology but to create Value for Users Basic principles Sustainable Innovation (from Manifesto of Innovation)…

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Posted in Automotive Ecology Sustainability

“The Car Sharing 2.0 – Personal-Multimodal-Sharing/Pooling”≈

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Posted in Commerce 2.0 Globalizazion/Localism

“New Production/Distribution methods: Franchising-Transplant Factories”≈

We will return to a dimension that recovers many aspects of manufacturing: there will be innovative formulas such as Franchising-Transplant Factories.

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Posted in Globalizazion/Localism

“The need for a ‘review’ of the term Globalization”≈

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Posted in .

A new approach for the interpretation of the needs of the Customer

In an era of profound Disruption of the Market (and of the Society) it is necessary to implement a disruption of the approach to Customer…

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Posted in .

INTRODUCTION  
 TO GUIDELINES TO DISRUPTIVE INNOVATION -BkUp

The situation today is paradoxical: things go wrong but AS FAR AS THE BIG PLAYER DOES SOMETHING TO IMPROVE THE SITUATION THINGS DO NOT IMPROVE…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

INTRODUCTION  
 TO GUIDELINES TO DISRUPTIVE INNOVATION

Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION

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Posted in .

°Integral Innovation – Innovation Ecosystem

Innovation, in the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life…

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Posted in .

°The hidden demand (the virtuous circle of innovation)

One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…

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Posted in .

##TEST CUSTOM STYLES PLUGIN

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Posted in .

We don’t need futurist, but a new generation of Designers

We do not  need  futurists. The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they…

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Posted in . Disruptive Innovation

Rules Of Disruptive Innovation (Table)

The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…

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Posted in Bottom-Up Market Marketing 2.0

°Crowd-driven Innovation/Crowdsourcing

Crowd is the basic resource of the new economy. The Principle, in terms of social sciences and the market is: the satisfaction of needs can…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [3]: COMPARATIVE TABLE of Keypoints of Disruptive/Sustaining Innovation

This entry is part 4 of 4 in the series GUIDELINES for an analsysis of Business innovation

Summary table of the keypoints of the two different forms of innovation, with which it is possible to assess which forms of innovation (Disruptive /…

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Posted in .

°Beyond the Integrated Architecture: the Modular Architecture

The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…

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Posted in Consumerism 2.0

°Beyond the Planned obsolescence, towards a long/endless durability

Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [1]: Basic Q&A on Disruptive innovation

This entry is part 1 of 4 in the series GUIDELINES for an analsysis of Business innovation

We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 2 of 4 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in Disruptive Innovation

The failure of Hybrid innovation (Disruptive + Sustaining Innovation)

In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer

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Posted in .

The Over-serving/Under-serving problem of the Incumbents

One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…

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Posted in Sustainability

‘Towards a solution: the recovery of the Supply and Demand principle’≈

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Posted in Sustainability

Sustainable Innovation

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

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Posted in .

Why the less developed areas are a great example of Disruptive Innovation

The Disrtuptive innovation, that is the quality of the new generation of products required by the new demand does not start anymore from the research…

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Posted in .

Strategy in Tech are not dead, but extremely vulnerable

It is not that traditional strategies have no more space: in the current phase of disruption <.see Why disruptive innovation is not an option> them…

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Posted in New Value

A new Value proposition: the problem of ethical (ideological) values

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

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Posted in .

Maybe we are entering an age of change, and we must change mindset

[a replay to document by Forrester “A New Marketing Era“] “Maybe” we are entering a disruption phase, in which the meanings of terms are radically…

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Posted in . Marketing 2.0

°Beyond the Digital Revolution

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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Posted in .

The success of the new Companies does not depend on the “Customer Experience”

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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Posted in .

AirPods noise cancellation: how innovation, to develop stunning performance, ends up becoming a danger to the life of the Customer

It is truly surprising that no one seems to realize how innovation can become dangerous for customers. The point is that innovation has always been…

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Posted in .

°How small Startups can take customers away from big companies?

1) Startups that today put the Incumbents in difficulty – the established Business in the sector – DO NOT ENTER IN COMPETITION WITH CON BIG…

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Posted in Culture

The new approach to Disrutpive Innovation Business: driven by examples

This entry is part 5 of 5 in the series Culture of Innovation/Intuition

At the base of the market crisis there is a “cultural issue”. Today the Market requires a new form of innovation (Disruptive innovation), but THERE…

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