Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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The phases of the Disruptive innovation process: the Lateral thinking°

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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Trend Forecasting for the Disruption Age°

An important role in the current market crisis resides in the INCAPACITY OF UNDERSTANDING TRENDS: the World is changing – fast – but the Market…

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