Posted in Company 2.0

Why the big companies cannot innovate within them [1]

  It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…

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˟Why the current concept of Disruptive Innovation is mostly false (the importance of Clayton Christensen’s work)

Today there are two “parties” of the Market that act in different directions of Innovation (Sutanining and Disrultive), but apparently there is no real awareness…

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The basics of the Disruptive innovation process: the Lateral thinking

In the Disruptive Age market, in order to satisfy the new Demand first of allit is necessary to redefine your mindset. In order to be…

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Posted in Technologies

Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)

● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?

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Decalogue of Rules of Disruptive innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Company 2.0

Why the big companies cannot innovate within them [2]

Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.

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