The current Companies cannot really transform themselves.
In order to respond to the new Demand it is necessary
1) to develop a new generation of products radically different from the current ones.
2) to develop this type of products it is first necessary to radically change oneself.
The problem is that
the innovation needed today is disruptive, which means
“REVOLUTION” THE EXISTING
(deconstructs it, destroys it)
AND THEN CREATE SOMETHING RADICALLY NEW IN ITS PLACE.
WHO IS THE SUBJECT OF THE RADICAL CHANGE
CANNOT BE THE SUBJECT OF IT.
It is as if we were trying to change the structure of a house deep down (by disassembling it and then reassembling it) from the inside of the same house!
The radical innovation required by the new Market must follow Disruptivty Innovation criteria (now only understood by a few Start Up, but almost never by Intellectuals, Managers, Consultants).