Posted in Technologies

Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)

● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?

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Posted in Industry 4.0/Smart Manufacturing Technologies

The need for a new generation of Automation (& Digitalization)
Towards a Human Oriented Automation

In a phase of radical (disruptive) changes, it no longer makes sense to improve current methods, tools and structures, BUT WE NEED TO CREATE NEW ONES. We need
We need a a “human oriented” automation that allows to develop products with a high value for the human being.

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Posted in Big Change Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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