Posted in Technologies

Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)

This entry is part 3 of 4 in the series Tech in Disruption

● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?

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Posted in Industry 4.0/Smart Manufacturing Technologies

The need for a new generation of Automation (& Digitalization)
Towards a Human Oriented Automation

This entry is part 5 of 4 in the series Beyond industry 4.0

In a phase of radical (disruptive) changes, it no longer makes sense to improve current methods, tools and structures, BUT WE NEED TO CREATE NEW ONES. We need
We need a a “human oriented” automation that allows to develop products with a high value for the human being.

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Posted in Big Change Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 3 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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