Posted in Culture Education Innovation

There is no “Culture of innovation”, but an Aptitude for innovation

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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In times of radical innovation there are no models

  Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of…

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Using Consultants and Agencies to develop your business is a contradiction

Using Consultants and Agencies (such as those developing App) to start and/or develop your business is a contradiction for several reasons: ● the Market today…

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Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Disruptive Innovation Innovation

What disruption essentially is

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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The West cannot think of helping the rest of the world if it cannot first solve the problem of its development Models

1) It is not possible to solve problems with the same methods and tools that created it (Einstein). The current water problem was created by…

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We need intellingent people, not intelligent machines

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Non necessitano intellingent factories, ma intellingent people in grado di concepire prodotti, e modalità di produzione e distribuzione radicalmente nuove, Non è quindi una questione…

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

  ► business problems: the difference between original and current marketing Today, mainstream Business does not realize that the contraction in sales derives from the…

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