Posted in Consumerism 2.0 Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

Today we live in a time of radical changes (disruption) that produce significant effects in the Society (and therefore in the Market). . The sectors…

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Posted in Consumerism 2.0 Ecology Public Administration

The question of responsibility (and the proper functioning of the Society)

Issues related to human-made communities (Family, sports team, Society, Market, etc.) are related to the awareness in which each individual of that community acts. ….

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Posted in Consumerism 2.0

New modality of Consumerism (Key of Changes #2)

This entry is part 2 of 4 in the series Key of Changes

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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