Posted in Consumerism 2.0

Towards a new form of consumption

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Consumerism 2.0

New modality of Consumerism (Key of Changes #2)

This entry is part 2 of 4 in the series Key of Changes

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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