Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Consumerism 2.0 Culture Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

This entry is part 3 of 5 in the series New Sustainable Qualities

[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…

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Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

This entry is part 1 of 5 in the series About Innovation

THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

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