Tag: Induce to purchase
Why does innovation fail today? The inability to understand in new Customer Needs
► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.
∙The misunderstanding on ecology (we need disruptive innovation in Ecology)
[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…
∙The concept of Innovation (introduction to the Disruptive Innovation) 
THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).