CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
Market and Government operate in a strictly integrated way. For this reason it is not possible to deal solely with improving the Market. But it is also necessary in some way
to reform the Government system.
As in the Market it is necessary to integrate the Customer in the Product creation process, in Government it is necessary to develop Participatory Policies.
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…