The need for a new generation of Automation (& Digitalization)
Towards a Human Oriented Automation

 

The current one is a moment of disruption: a revolution is underway that radically changes the market.

So

it is necessary
to radically innovate methods and structures:

it is a question of making a leap in the development of innovation since the tools used so far are no longer able to create the value required by the new Demand.

That is,

it no longer makes sense
to improve current methods, tools and structures,
BUT WE NEED TO CREATE NEW ONES.

.

One of the causes of the big players’ inability to produce attractive products lies precisely in the inability to develop new forms of production (capable of integrating new forms of value into the product).

In other words, the problem is that

 today
we try to improve the automation of the previous generation
(according to the criteria of the previous market)
instead of
developing radically new forms of automation.

.

.

To understand how with a new generation of “automation” (of “robots”) human qualities of those who work in production can emerge it is necessary to understand how to speak of a scenario radically different from the current one.

That is a scenario in which:

● Smart Automation – even the most sophisticated – is within the reach of anyone, and not just of engineers and specialized operators (ie those who work in the “production line” is also who designs the process).

So those who work in Smart Automation are free from technical constraints (need to study the functioning of the tools, or having to set them through a technical operator) can apply their ingenuity to the products he created.

● Industry will be based on production models that are completely different from current ones, thanks to IT and IoT. Production from a centralized system is transformed into a widespread factory, consisting of small workshops operating on “files” (with the possibility of customizing them).

To understand this it is necessary to consider that the Products in themselves will be radically different from the current ones: for example the Cars in the current conception will become a small minority, and mostly light vehicles will be developed that can, precisely, be assembled in small workshops (the components can largely be produced locally, since they are of the “makers” conception).

Any product can be developed with this methodology: appliances, furniture, clothes, etc.

● the Smart Fabrication Workshop operates in direct contact with the end customer, so the Producer becomes a “problem solver” (it becomes the designer of the satisfaction of the needs of the specific Customer). Crowd-driven Innovation/Crowdsourcing .

.

In the new dimension the worker no longer exists (as Aristotle maintained, an “animated instrument”, or a slave). But the role of the craftsman is recovered, And the figure of the entrepreneur is recovered, which becomes a Craftsman 2.0.

In this new scenario,

any intervention develops Added Value.

 .

In the final analysis, to develop attractive products for the Customers, it is necessary to develop a radically new form of automation:

a “human oriented” automation that allows
the development of products with a high value for the human being.

My Articles on New Form of Innovation

In the current profound and rapid changes, it is necessary to completely redefine products and Company by adopting a radically new form of innovation.

[ INNOVA site ]

● ‘'Manifesto of Innovation: the basic principles of sustainable innovation'    Today there is no critical reflection on the failures of the Market, and therefore it continues unabated to proceed WITH THE SAME MINDSET (PARADIGM) WHICH HAS PRODUCED THE PROBLEMS THAT WE WANT TO SOLVE. A reflection on the basic principles of sustainable innovation.

● ‘Manifesto of Innovation (2): Innovation in the new post-industrial Market’  A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED "BOTTOM UP". A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE "MASS PRODUCTION".

[ TrendInsights site ]

● Introduction to the Disruptive Innovation: the concept of Innovation [1] THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED. Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

● What disruption essentially is ► The concept of disruption is not an "invention" of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

● The lack of a real Innovation Today there is no real innovation (actractive and sustanable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

● New mode of Innovation (Key of Changes #3)  In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

● Trend Forecasting for the Disruption Age° Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

● Innovation is intrinsically (historically) bottom-up    Today very often the innovation strategies do not work because innovation is planned in top-down mode (regardless of the real needs of the people), and this does not allow the development of attractive products for the customers.

● The misunderstanding on Innovation by Manager, Consultants and Pundits – Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

[ LB CONSULTING site ]

● A new approach for Smart City   A reflection on the innovation of the Cities (Smart Cities), which leads to conclusions that are radically different from those that currently drive public and private projects in this area. Some specific highly innovative projects

Proposals

● A new approach for PA innovation and Smart Cities (proposal)

●Proposal of Partnership

My Articles on Industry 4.0

THE CURRENT CONCEPTION OF INDUSTRY 4.0 DOES NOT REPRESENT A REAL INNOVATION at all. A radically new concept of product is needed, and from this a new concept of Production and Distribution must be born.

The need of a disruptive innovation of method of the Industrial Age

● The misunderstanding on Industry 4.0: towards Manufacturing 4.0 - There is a profound misunderstanding on Trend Industry 4.0. To develop products capable of satisfying the new Demand there is a need for a disruptive innovation of production that goes beyond the industrial phase. We move on to a new era of the new Economy: the Context economy.

● Industry 4.0: the Smart manufacturing (& SmartFAB)° - THE CURRENT CONCEPTION OF INDUSTRY 4.0 DOES NOT REPRESENT A REAL INNOVATION at all. New truly disruptive trend is developing  from the point of view of the Product and the Production/Distribution phases: Smart Manufacturing.

● Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan - The Fab Labs are part  of the Market that is now at sunset (a failed Model). But from  some qualities of Fab Labs new Business Models can be born  (and new ways of Production/Distribution).

The Market (big Players) is unable to develop real innovation

● The great Firms are not able to develop disruptive innovation within them – Big Players of the Market literally can’t develop the radical innovation required by the new Demand (disruptive innovation ) within them.

Incumbents ARE THE OBJECT OF DISRUPTION, and therefore CAN NOT BE THE SUBJECT.

● The lack of a real Innovation - Today there is no real innovation (actractive and sustanable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. It is necessary TO RESET THE INNOVATION.

● The need of an Ecosystem of Innovation – In a period of radical change in every sector of social life (and production activities), innovation needs to be developed in a brand new general Ecosystem.

The change in the Work

There will be a new Culture of Work in which the work will again become subordinate to everyday life. The work return to being creative (artisan): EACH WORKER WILL BE ABLE TO BRING THEIR OWN PERSONAL QUALITIES AS ADDED VALUE TO THE PRODUCT. And it will be developed IN A COLLABORATIVE DIMENSION.

[ INNOVA site ]

● “the new way of working” – There will be a new Culture of Work in which the work will again become subordinate to everyday life. The work return to being creative (artisan): EACH WORKER WILL BE ABLE TO BRING THEIR OWN PERSONAL QUALITIES AS ADDED VALUE TO THE PRODUCT. And it will be developed in A COLLABORATIVE DIMENSION.

[ TrendInsights site ]

● The new dimension of Work – The introduction of new tools (based, on ICT, IoT, …), and the development of new ways of social interaction and new modes of work and consumption, is inducing a virtuous circle of evolution in the Society.

● The need to update the Peters Principle – The Peter principle must be updated as the Market has changed profoundly since the text was written: TODAY COMPETENCE IS ALREADY EXCLUDED IN THE RECRUITMENT PHASE.

In the future there will be a radical transformation of the way of working, primarily in relation to competence. Paradoxically, incompetence is required as a quality at the time of recruitment because the real competence (on the qualities that the product must have to satisfy the needs of the consumer) comes into conflict with the spin-oriented qualities of the big players.

My articles on new Bottom-up Marketing (Crowd-driven market)

In a market characterized by a new Demand is no longer possible to understand with traditional marketing tools, IT IS NECESSARY TO RADICALLY INNOVATE THE MARKETING ITSELF.

. We witness a Crowd-ization of the Market: Customers must be integrated into  Design (taylor-made products) and into Production processes.

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● Toward a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market -  THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

● New modality of Consumerism (Key of Changes #2) - To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a radical change in the forms of consumption (customer needs and expectations). ● a “revolution” of the product development (and production / distribution) methods.

● The wrong interpretation of the Customer Experience - With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a "subtle" persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

● New mode of Innovation (Key of Changes #3) - In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

● Towards a new (real) sustainability: the mistake of focusing on the low price - The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

● The problems of the current Market strategies: toward a crowd participated Marketing - CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.