Are we sure that it is not a religion that those who continue to support a non-disruptive mindset? Even when the data indicate that who is on that road inexorably fails.
Why the market crisis (products that are not sold are non-disruptive ones, and not the ones of disruptive innvation?
Disruptive innovation as scam
If those who criticize the search for disruptive innovation refer to the majority of Companies (and Consultants) who claim to have adopted disruptive innovation, but in fact “tame” the principles to maintain strategic positions (but soon fail), then we agree.
Indeed, a scam of disruptive innovation is in effect.
It has become a pseudo-business by those who do not know what it is, but try to ride the wave: Companies that are hunting for public funding, Managers who want to keep their high salaries, consultants who are paying handsomely, Intellectuals who live by saying what people want to hear (and not what the problems are).
Change is necessary when revolutionizing Demand
To innovate means to change.
When there are major changes in the Society, it is necessary to adapt. There is no choice.
The ongoing change is a “revolution” like the Industrial revolution, which has radically changed our society (in a “disruptive” way, in fact).
At a time like this it is not possible to continue on the previous road, because there are bottom-ups trend that can not be “managed” top-down (by government institutions and the market).
The basic problem currently is that customers can no longer afford products of the current generation
(they no longer have the money to buy products that are almost exclusively emotional content, and are designed to be changed after a short time).
For these reasons if you do not adapt to New Demand,
you are out of the market.
We are sure that we understand what disruptive innovation is?
Disruptive innovation is therefore not what most people talk about today. A mistake: the negative interpretation of the term Disruption – The misunderstanding on Innovation by Manager, Consultants and Pundits .
But disruptive innovation involves a “revolution”, a fresh start of the context in which we operate in terms of culture, mindset, structures and strategies. The Disruptive Innovation .
More specifically: Disruptive innovation is not a technological innovation (an improvement of technologies).
It is not linked to a futuristic Vision of the Society. Misunderstanding: the future is not futuristic as one imagines it today
But the opposite, as few say (the few who instead of talking invent Uber, BlaBla Car, Airbnb, .Wordpress, Whatsapp, etc …) Disruptive innovation involves developing a new human dimension of technologies (using low-tech). To solve problems immediately. Sustainable Innovation
It is therefore a question of going beyond the “ideological” vision of distuptive innovation. Value-oriented innovation, a new Value proposition: the problem of ethical (ideological) values
This is to develop a new approach to the product Toward to New Marketing (1): Beyond the tools of the current market – Crowd-driven Innovation / Crowdsourcing
This is a step that, in fact, can only be done if one is able to radically change mindset and structures.
Only in this way one can be able to develop products that are really salable in the incoming market. The Disruptive Innovation