In the current Disruption Market phase, in which the Society is going through a period of radical change in every sector of social life (and production activities),
innovation needs to be developed
in a brand new general Ecosystem.
In other words, any innovation of products and practices, so that it can produce truly useful results for the Customer (and the Society) must be able to be inserted in a new ecosystem that allows the product (good or service) in the first place,
● not be penalized by conflicts with other elements of the context in which it is inserted (significant cases are Uber, AribnB, drones).
And it also offers new products
● the possibility of developing further value deriving from interaction with other elements of the context (an example is the Smart Cities in which it is possible to develop Multimodal Mobility systems).
The fact is that Smart products are even smarter if they are able to interact with other products. It is a new level of Internet of Things that can be guaranteed by an ecosystem that favors the interaction of products and services. An Ecosystem that must be defined jointly by the Market and Public Administration.
Obviously, this ecosystem must not be defined in a traditional way, that is as a set of rules that end up limiting the freedom of innovators to create new disruptive solutions. But it must be
an ecosystem as open as possible, which allows the highest level of freedom to develop solutions (and maximum flexibility of integration).
More specifically we have to define:
● new rules – the National and International Laws must be reviewed in order to favor (at least not to disadvantage) truly innovative solutions (see the problems encountered by Uber, AirbnB, etc.).
For Mobility, for example, it is necessary to define new rules for regulating car ownership (ie favoring multi-ownership and sharing) , methods of insurance and taxation (for example, bringing it to the “per use” mode), etc. < see LiteMotive Project >
Many of these new rules can be based on the introduction of the Blockchain mode, which allows users to contract “smart contracts” (among them, with private services and with the Public Administration).
● open standards – the real innovation (disruptive) flourishes where there are more contributions to realize the finished product (also by very small Sart Up).
For example, for Automotive (where a fork of production is foreseen – see “Automotive: beyond the automotive”), new highly innovative cars can be built by constructing them in local Smart Manufacturing mode assembling third-party components in Open Standard frames (also of small Start Up) < see Transplant factories, in “Manufactory 4.0 e Franchising-Transplant Factories” in “Manifesto of Innovation (2): Innovation in the new post-industrial Market” >.
Obviously, the same applies to many other products such as appliances (it is the modular modality typical of Personal Computers, which today is gradually extended to other products.)
● Open Public Administration – the new disruptive innovation products are largely solutions that overlap with the Public Services sector. These products, in order to fully develop their value, must therefore be integrated with the Public Administration Services system.
< see “Open P.A.” index in Luca Bottazzi Consulting site >
A significant example of Integration in an Ecosystem is that of Automotive: cars are equipped with a bus (a door for connecting devices) that represents a first step to create an ecosystem of innovation in the sector (in reality the car must be able to communicate directly with the smartphone, as does the car radio).
In this way, the Automotive sector can have a first level of real disruptive innovation developed by small suppliers that create products that can be interfaced with the car (see, for example, INNOVA solutions as plugins that allow to detect speed limits, and change behavior of the car – see “IoT Speed Limiter: A vehicle speed limitation system based on Open Data”). Then there may be an in-Vehicle computer that allows you to develop App.
Enlarging the view, ie moving to a more general level of the Mobility sector, being able to have really Connected vehicles offers the possibility to create Peer to Peer systems of traffic management that are combined with those of Public Administrations < see LiteMotive “Mobility 2.0 System” >.
