Posted in Marketing 2.0

Business problems: the difference between original and current marketing

  ► business problems: the difference between original and current marketing Today, mainstream Business does not realize that the contraction in sales derives from the…

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The hidden demand (the virtuous circle of innovation)°

The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs).

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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