Posted in Marketing 2.0

Business problems: the difference between original and current marketing

This entry is part 1 of 3 in the series Marketing 2.0

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: towards a crowd participated Marketing

This entry is part 2 of 3 in the series Marketing 2.0

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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