Posted in Innovation Mobility 2.0 New Trends Technologies

The role of technologies in innovation (the key is not technology)

The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.

Continue Reading...
Posted in . Technologies

How “revolutionary” Disruptive Innovation is: a new concept of Smartness and Connected

We must first remember that the Innovation evolved in two phases: 1. a linear innovation (also called Sustaining Innovation) in which the improvement of technologies…

Continue Reading...
Posted in Technologies

Not disruptive technologies, but disruptive concept (enabling technologies)

  Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with…

Continue Reading...
Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

Continue Reading...
Posted in Technologies

Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)

● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?

Continue Reading...
Posted in .

Decalogue of Rules of Real (Disruptive) innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

Continue Reading...
Posted in Disruptive Innovation Technologies

Disruptive innovation is not based on technologies

in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.

Continue Reading...