THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.
It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…