Posted in Corporate 2.0

Why the big companies cannot innovate within them (brief)

The current Companies cannot really transform themselves. In order to respond to the new Demand it is necessary 1) to develop a new generation of…

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Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [2]

This entry is part 3 of 3 in the series Why the big companies cannot innovate within them

Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [1]

This entry is part 2 of 3 in the series Why the big companies cannot innovate within them

It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…

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Posted in Corporate 2.0

The Entrepreneur’s DNA

There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

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Posted in Corporate 2.0 Governance 2.0 Innovation

The need to update the Peters Principle

The Peter principle must be updated as the Market has changed profoundly since the text was written: TODAY COMPETENCE IS ALREADY EXCLUDED IN THE RECRUITMENT PHASE.

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