Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [2]

This entry is part 2 of 2 in the series Why the big companies cannot innovate within them

Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [1]

This entry is part 1 of 2 in the series Why the big companies cannot innovate within them

It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…

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Posted in Corporate 2.0

The Entrepreneur’s DNA

There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.

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Posted in _

Why consultants and managers are wrong?

The current problem of the market is a matter of mindset, of culture. Experts at this stage are trained with a Culture of the Market…

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

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Posted in Corporate 2.0 Governance 2.0 Innovation

The need to update the Peters Principle

The Peter principle must be updated as the Market has changed profoundly since the text was written: TODAY COMPETENCE IS ALREADY EXCLUDED IN THE RECRUITMENT PHASE.

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