Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

This entry is part 1 of 5 in the series Beyond Current Marketing

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  • In an era of profound Disruption of the Market (and of the Society) it is necessary to implement a disruption of the approach to Customer Needs. <see Trend Forecasting for the Disruption Age> A disruption that goes: ► from the GENERAL (generic) to the SPECIFIC► from the Global to Local►…
    Tags: innovation, marketing, product, products, strategies, customers, current

Author: LB

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