Obviously, it is not necessary to develop Disrutpive Innovation strategies: it is possible to successfully develop “traditional” strategies, of Sustaining Innovation.
But we must consider that:
1) the scenario is changing radically (and very quickly).
<see Trend Forecasting for the Disruption Age >
2) the nascent Market is characterized by a demand that inevitably requires the qualities today labeled as disruptive innovation.
<see The drive for change: the urgent needs of Customer>
And therefore
the success of “traditional” strategies (Sustaining)
cannot last long
.
The problems encountered by those who want to develop Disruptive Innovation are
● to develop Disruptive innovation strategies it is necessary
1. to have a clear awareness of what it is
<see The basic misunderstanding on Real (Disruptive) Innovation >
2. to be able to carry out a fresh start free from mindset and “traditional” structures (a big company must create a spin-off)
<see How can companies change themselves? >
● there is a conflict between the key points of the two forms of innovation (Sustaining and Disruptive) whereby inserting a Disruptive Innovation strategy some Sustaining elements create the conditions for the failure of the strategy.
<see The failure of Hybrid innovation (Disruptive + Sustaining Innovation)>
<see also Why disruptive innovation is not an option>
For an effective assessment of the quality of a product's innovation, the "TrendInsights's Guidelines to Disruptive Innovation" was developed, which offers:
1) an essential description of the meaning and methods of Disruptive innovation, and
2) a methodology for those who want to start a Disruptive Innovation business.
3) a Table summarizing the quality of the Disruptive Innovation for an assessment of business innovation capacity (usable both for developing a new Business and for analyzing Business already in progress).
<see "TrendInsights's Guidelines to Disruptive Innovation" >
