● IT DOES NOT MATTER TO DO THE FIRST THINGS IN A BETTER WAY: the ongoing disruption is a quantum leap in which
radically new practices are developed that
will replace much of the current “ways of life”.
● NOT ONLY THE ADVANCED TECHNOLOGIES THAT ALLOW TO DEVELOP DISRUTPIVE INNOVATION. For example the Autonomous vehicles are not part – in their current conception – of the mobility of the future <see Are the Autonomous Vehicles really disruptive?>. Nor do developing technologies such as 5G allow developing disrutpive innovation, since disruptive innovation is based on already mature technologies <see Not disruptive technologies, but disruptive concept (enabling technologies) >.
The capacity of the new disruptive products to satisfy the new Demand derives from new ability to take into consideration the real needs of people on the part of Designers who know how to use the Consumer techs contained in a low-end SmartPhone for this purpose <see Why Hi-Tec and disruptive innovation are incompatible (the “Human factor”>
The developing technologies are used – to keep the non-disruptive market alive for some time – as an “emotional” sales argument <see Misunderstanding: the future is not futuristic as one imagines it today>.
● COMPANIES CANNOT CHANGE THEM INSIDE, BECAUSE THOSE WHO ARE SUBJECT TO DISRUPTION CANNOT BE SUBJECT TO IT. <see Why the big companies cannot innovate within them >.
This is not about increasing productivity, competitive advantage, and corporate value. But to create radically different methods, and develop a completely new value and products. <see A phase of radical changes (Key of Changes #1)> For this reason should be necessary to change management, methods and structures (while the company is on the run, and must not lose the “old business”). A fresh start is required outside the Company (such as a spinoff). <see How can companies change themselves?>