Posted in Disruptive Innovation Innovation

∙What disruption essentially is

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in Fake-Trends

The misunderstanding on Artificial Intelligence: why AI cannot be the future of innovation

Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting/Market Analysis

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Innovation Mobility 2.0

The misunderstanding on: “low-cost” is disruptive innovation

  The Principles of Disruptive Innovation, ie the radical innovation necessary to succeed on the market today, are often interpreted in the wrong way: this…

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