Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

Continue Reading...
Posted in .

˟Why the current concept of Disruptive Innovation is mostly false (the importance of Clayton Christensen’s work)

This entry is part 4 of 4 in the series Disruptive innovation in practice

Today there are two “parties” of the Market that act in different directions of Innovation (Sutanining and Disrultive), but apparently there is no real awareness…

Continue Reading...
Posted in . Disruptive Innovation

Rules Of Disruptive Innovation (Table)

The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…

Continue Reading...
Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [3]: Table for Assessing Disruptive Innovation

This entry is part 4 of 5 in the series GUIDELINES for an analsysis of Business innovation

Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.

Continue Reading...
Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

Continue Reading...
Posted in Disruptive Innovation

˟The failure of Hybrid innovation (Disruptive + Sustaining Innovation)

In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer

Continue Reading...
Posted in Disruptive Innovation

The Disruptive Innovation: key points

This entry is part 4 of 4 in the series Manifesto of Innovation

There are at least two types of innovation, the one incompatible with the other: ► incremental innovation (a linear evolution made of an increase in…

Continue Reading...
Posted in Company 2.0 non-disruptive mindset

Why disruptive innovation is not an option

This entry is part 2 of 3 in the series Why the need for Disruptive Innovation

We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…

Continue Reading...
Posted in Company 2.0

Why the big companies cannot innovate within them (brief)

The current Companies cannot really transform themselves. In order to respond to the new Demand it is necessary 1) to develop a new generation of…

Continue Reading...
Posted in .

Decalogue of Rules of Disruptive innovation

This entry is part 5 of 5 in the series GUIDELINES for an analsysis of Business innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

Continue Reading...
Posted in Disruptive Innovation

PRINCIPLE OF INNOVATION (pitch) [From Manifesto of Innovation]

This entry is part 1 of 4 in the series Manifesto of Innovation

see full post Manifesto of Innovation . Innovation is not technology but to create Value for Users Basic principles Sustainable Innovation (from Manifesto of Innovation)…

Continue Reading...