Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Humanity Progress. From the Market point of…

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Posted in Disruptive Innovation Innovation

The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.

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Posted in Globalizazion

Towards a new conception of Globalization (Key of Changes #4)

This entry is part 4 of 4 in the series Key of Changes

  The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…

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Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 3 of 4 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

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The phases of the Disruptive innovation process: the Lateral thinking°

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

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