Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in *INNOVA Crisis Trend Forecasting

The problems of the Society and the Market (introduction to the INNOVA approach)≈

The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.

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Posted in Biz-Plan Corporate 2.0 Industry 4.0 Marketing 2.0

Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan

The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).

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Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 3 of 4 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

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Posted in Consumerism 2.0

New modality of Consumerism (Key of Changes #2)

This entry is part 2 of 4 in the series Key of Changes

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 4 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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Posted in New Trends

‘From frivolity to sustainability’≈

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The hidden demand (the virtuous circle of innovation)°

The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs).

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Posted in Innovation Mobility 2.0 New Trends Technologies

The new direction of the innovation (in particular for the Automotive)

At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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