■ Key Topic: ► NEW DEMAND
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New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
°The hidden demand (the virtuous circle of innovation)
One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…
The drive for change: the urgent needs of Customer
We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
The problems of the Society and the Market (introduction to the INNOVA approach)≈
The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.
*Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan (FabLab 2.0)
The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).
New mode of Innovation (Key of Changes #3)
In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.
A phase of radical changes (Key of Changes #1)
We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…
The need of an Ecosystem of Innovation
In the current Disruption Market phase, in which the Society is going through a period of radical change in every sector of social life…
The new direction of the innovation (in particular for the Automotive)
At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.
The problems of the current Market strategies: towards a crowd participated Marketing
CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
Disruptive and sustainable: the same thing
As far as innovation is concerned, there is a misunderstanding regarding the terms disruptive and sustainable. The fact is that the two terms are placed…
