Posted in Automotive Ecology Sustainability

“The Car Sharing 2.0 – Personal-Multimodal-Sharing/Pooling”≈

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Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

This entry is part 4 of 5 in the series Beyond Current Marketing

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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