A new Value proposition: the problem of ethical (ideological) values°

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

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Posted in Disruptive Innovation Technologies

Disruptive innovation is not based on technologies

This entry is part 1 of 2 in the series Tech in Disruption

in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.

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