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Decalogue of Rules
of Disruptive innovation

This entry is part 3 of 6 in the series About Innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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°Beyond the Value chain

When talking about disruptive innovation it is very important to pay attention to the concepts that are used, because they can actually affect the success…

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A new Value proposition: the problem of ethical (ideological) values°

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

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Posted in Disruptive Innovation Technologies

Disruptive innovation is not based on technologies

This entry is part 1 of 4 in the series Tech in Disruption

in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.

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