■ Key Topic: Marketing 2.0
term-plus
Guidelines [3]: Table for Assessing Disruptive Innovation
Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
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Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
Posted in Marketing 2.0
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
