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Decalogue of Rules
of Disruptive innovation

This entry is part 3 of 6 in the series About Innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

This entry is part 2 of 2 in the series Beyond Current Marketing

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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