Posted in Company 2.0 Innovation

The great Firms are not able to develop disruptive innovation within them

This entry is part 1 of 6 in the series Why the big companies cannot innovate within them

the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.

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Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

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Posted in Culture

Disruptive Innovation in practice [2]: proof of the validity of the Disruptive innovation – the “resistance” to innovation

This entry is part 2 of 4 in the series Disruptive innovation in practice

Today we read (increasingly often) that Disruptive Innovation is not what Business really needs. Or even we hear that the principles of Disruptive Innovation are…

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Posted in Culture

Disruptive innovation in practice [3]: the charade of the Disruptive Innovation

This entry is part 3 of 4 in the series Disruptive innovation in practice

Companies are prisoners of the same narrative with which they deal with customers. . The fact is that the incumbents have created a cultural dimension…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

INTRODUCTION  
TO GUIDELINES TO DISRUPTIVE INNOVATION

This entry is part 1 of 5 in the series GUIDELINES for an analsysis of Business innovation

Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [3]: Table for Assessing Disruptive Innovation

This entry is part 4 of 5 in the series GUIDELINES for an analsysis of Business innovation

Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [1]: Basic Q&A on Disruptive innovation

This entry is part 2 of 5 in the series GUIDELINES for an analsysis of Business innovation

We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

˟The need to see the whole picture: integration of products into an ecosystem

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Company 2.0

The disruptive Ecosystem cannot be developed by the incumbents

This entry is part 5 of 6 in the series Why the big companies cannot innovate within them

To be able to develop a real Disruptive innovation there is need for an Ecosystem that favors this form of innovation. In fact, disruptive innovation…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Automotive Fake-Trends

Beyond the focus on futurist goals

This entry is part 1 of 5 in the series FuturisticGoals & Sustainable Products

For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…

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Posted in .

Decalogue of Rules of Disruptive innovation

This entry is part 5 of 5 in the series GUIDELINES for an analsysis of Business innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in Culture Education Innovation

There is no “Culture of Disruptive innovation”, but an Aptitude for innovation

This entry is part 2 of 5 in the series Culture of Innovation/Intuition

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility

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Posted in Disruptive Innovation Innovation

°The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

This entry is part 4 of 4 in the series About Innovation

There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.

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Posted in *INNOVA Disruptive Innovation New Trends Social Impact

‘The New Wave of crowd-trends: an introduction to Social trends INNOVA’≈

The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting/Market Analysis

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Ecology Fake-Trends

°The misunderstanding on ecology: electrification of devices that are not ecological in themselves

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Disruptive Innovation Fake-Trends

Disruptive innovation: religion, scam or necessity for those who want to stay in the market?

This entry is part 2 of 4 in the series About Innovation

Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

This entry is part 3 of 4 in the series About Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.

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Posted in Innovation non-disruptive mindset Sustainability

°The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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Posted in Industry 4.0/Smart Manufacturing New Trends

°The misunderstanding on Industry 4.0: towards Manufacturing 4.0

This entry is part 1 of 4 in the series Beyond industry 4.0

The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: towards a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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Posted in Disruptive Innovation Technologies

Disruptive innovation is not based on technologies

This entry is part 1 of 4 in the series Tech in Disruption

in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.

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