The need to see the whole picture: beyond the need for ultra solutions -sophisticated To understand how Autonomous Vehicles cannot be the Car of the…
. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…
To be able to develop a real Disruptive innovation there is need for an Ecosystem that favors this form of innovation. In fact, disruptive innovation…
“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car
The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…
In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.
The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.
Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.
CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.
in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.