Posted in Culture Education Innovation

There is no “Culture of innovation”, but an Aptitude for innovation

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility


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Posted in Disruptive Innovation Innovation

The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.

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Posted in *INNOVA Disruptive Innovation New Trends Social Impact

‘The New Wave of crowd-trends: an introduction to Social trends INNOVA’≈

The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Ecology Fake-Trends

The misunderstanding on ecology: electrification of devices that are not ecological in themselves

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Disruptive Innovation Fake-Trends

Disruptive innovation: religion, scam or necessity for those who want to stay in the market?

Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°

Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

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Posted in Corporate 2.0 Innovation

The great Firms are not able to develop disruptive innovation within them

This entry is part 1 of 3 in the series Why the big companies cannot innovate within them

the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.

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Posted in Innovation non-disruptive minset Sustainability

The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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Posted in Industry 4.0/Smart Manufacturing New Trends

The misunderstanding on Industry 4.0: towards Manufacturing 4.0

This entry is part 1 of 2 in the series Beyond industry 4.0

The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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Posted in Disruptive Innovation Technologies

Disruptive innovation is not based on technologies

This entry is part 1 of 2 in the series Tech in Disruption

in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.

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