Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…