Posted in New Value

The new Value proposition: the problem of ethical (ideological) values

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

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Posted in Social Impact

‘The misunderstanding on the Social Impact’≈

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Posted in Disruptive Innovation Fake-Trends

Disruptive innovation: religion, scam or necessity for those who want to stay in the market?

This entry is part 2 of 4 in the series About Innovation

Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?

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