Some considerations about the interesting article by Salim Ismail “Is Your Company Fighting Innovation?“
Competitors are not the problem of the disruptive innovation phase (this is still true today for most of the market) as developing disruptive innovation creates new ad hoc sectors for its offer – it is therefore First mover <see Clayton Christensen “Clayton Christensen “Competing Against Luck“).
The problem of the current Companies – which prevents them from developing really attractive products for the Customers – is internal to them: most of the Companies are now armored against the possibility of developing a real disruptive innovation <vedi The Company Immune System: why the big Companies they cannot develop real innovation >.
Other points of the Article:
● “Then came a new innovation: digital“
It is important not to be a victim of the Immune System: the collective immune system leads us to think “old school”, and to be misunderstood about disruptive Innovation <see The basic misunderstanding on Real (Disruptive) Innovation>.
That is, digitalization is not disruptive innovation. Technology is in fact an enabling factor, but it is not in itself disruptive innovation.
The fact is that the (digital) technologies that allow to develop an innovation that can really satisfy the new Demand are technologies that do not need a great attention during the development of the product, as them are Consumer Technolgies – of easy implementation of the product: there is no need for designers of “technological skills”. <see Disruptive innovation is not based on technologies >
● “I predict the car industry will be the next major industry to hit deflationary cliff by the digital revolution“
An example of how digitalisation (Hi-Tech) is not real innovation, is that of the Automotive sector: the big Automotive Companies create cars that are increasingly” technologized”, but there is no leap towards a disruptive innovation of the Automotive required today by Demand.
In reality the leap will be from the Automotive sector to that of Persona Mobility.
In the new dimension of the Market, for example, there will be no Autonomous Vehicles, since this direction of innovation is not at all disruptive <see my Articles on A.I.>
But there will be radically different types of vehicles from the current ones (with many Artificial Intelligence functions today used for Autonomous Vehicle prototypes). <see “Smart Products LiteMotive: the new future of Mobility”>