Posted in Consumerism 2.0

New modality of Consumerism (Key of Changes #2)

This entry is part 2 of 4 in the series Key of Changes

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Post-cosumerism Consumption: beyond the waste-ism°

In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism – as it is conceived today, – is…

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Beyond the scheduled obsolecence, towards a long/endless durability°

Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…

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