Posted in Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Consumerism 2.0 Ecology Public Administration

The question of responsibility (and the proper functioning of the Society)

Issues related to human-made communities (Family, sports team, Society, Market, etc.) are related to the awareness in which each individual of that community acts. ….

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Post-cosumerism Consumption: beyond the waste-ism°

In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism – as it is conceived today, – is…

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Beyond the scheduled obsolecence, towards a long/endless durability°

Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…

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