To understand why the barriers to innovation are placed on the market today, we must first understand why these barriers have been set by the big players themselves.
Those are defense mechanisms that actually functioned during periods of incremental market development.
But today, in a phase of disruption, those mechanism work in the opposite direction: if before these mechanisms kept the Company away from the loss of being distracted from strategies not directly aimed at profit (the previous mode to make profits), now they prevent the Company from developing products that can actually be sold (prevent them from making profits in the new mode of the entering phase of the Market). <see The Company Immune System: why the big Companies cannot develop real innovation>
