■ Key Topic: #Obsolete Strategies/Barriers to innovation
term-plus
∙Why the big companies cannot innovate within them (Disruptive mindset) [1]
It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…
˟∙The Company Immune System: why the big Companies cannot develop real innovation
What are the reasons why the Incumbents are unable to innovate and regain sales success? . One of the reasons is the existence, within…
Disruptive Innovation in practice [2]: proof of the validity of the Disruptive innovation – the “resistance” to innovation
Today we read (increasingly often) that Disruptive Innovation is not what Business really needs. Or even we hear that the principles of Disruptive Innovation are…
Disruptive innovation in practice [3]: the charade of the Disruptive Innovation
Companies are prisoners of the same narrative with which they deal with customers. . The fact is that the incumbents have created a cultural dimension…
Guidelines [3]: Table for Assessing Disruptive Innovation
Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
Guidelines [1]: Basic Q&A on Disruptive innovation
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
˟The Over-serving/Under-serving problem of the Incumbents
One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…
Be careful: most successful companies are not real innovators (disruptive innovators)
Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…
Are the Autonomous Vehicles really disruptive?
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
Change does not involve digitalization: the problem is precisely excessive technology
today it is thought to be necessaryREACT TO THE CRISIS WITH A GREATER TECHNOLOGY(A.I., Autonomous vehicle, facial recognition,digitalization of processes, etc.)WHEN THE CRISIS IS CAUSED…
Decalogue of Rules of Real (Disruptive) innovation
In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
Paradoxically putting the focus on profits the profits end up ending
Foreign outsourcing is an excellent choice for linear innovation, but a fatal choice for disruptive innovation. The fact is that today, in a society that…
Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Business problems: the difference between original and current marketing
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product
Why the big companies cannot innovate within them [2]
Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.
The problems of the Society and the Market (introduction to the INNOVA approach)≈
The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.
The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
The misunderstanding on: “low-cost” is disruptive innovation
The Principles of Disruptive Innovation, ie the radical innovation necessary to succeed on the market today, are often interpreted in the wrong way: this…
°The misunderstanding on Industry 4.0: towards Manufacturing 4.0
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.
