THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies’ strategies are bankrupt….
The redefinition of the term Disruptive by its “inventor” the essence of Disruptive Innovation it’s not disruption (disorder, destruction) But it is THE “USEFUL VALUE”…
Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION
Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?
► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.
Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).