Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

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Posted in Technologies

Why Hi-Tec and disruptive innovation are incompatible (the “human factor”)

This entry is part 3 of 3 in the series Tech in Disruption

We often see serious misunderstandings about disruptive innovation, which are the misunderstandings behind the failure of many big companies. . Because of these misunderstandings most…

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Posted in Disruptive Innovation Innovation

What disruption essentially is

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in Disruptive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 4 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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The phases of the Disruptive innovation process: the Lateral thinking°

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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A mistake: the negative interpretation of the term Disruption°

Basically then there is a tendency to develop a false culture of disruptive innovation. This happens not for pure bad faith, but because those who…

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The Disruptive Innovation: key points°

There are at least two types of innovation, the one incompatible with the other:  ►  incremental innovation (a linear evolution made of an increase in…

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Posted in Disruptive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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Posted in Company 2.0 Innovation

The great Firms are not able to develop disruptive innovation within them

This entry is part 1 of 3 in the series Why the big companies cannot innovate within them

the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.

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Posted in Disruptive Innovation

it is a non-sense to expect Disruptive innovation from the great Players of the Market

Not understanding the real meaning of the actions that are being developed can lead to fatal problems. One of the current problems of the Market…

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