Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [1]: Basic Q&A on Disruptive innovation

This entry is part 2 of 5 in the series GUIDELINES for an analsysis of Business innovation

We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….

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Posted in . Marketing 2.0

°Beyond the Digital Revolution

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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The basics of the Disruptive innovation process: the Lateral thinking

This entry is part 4 of 5 in the series Culture of Innovation/Intuition

In the Disruptive Age market, in order to satisfy the new Demand first of allit is necessary to redefine your mindset. In order to be…

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Posted in Company 2.0

The Entrepreneur’s DNA

This entry is part 1 of 5 in the series Culture of Innovation/Intuition

There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: towards a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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