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The basics of the Disruptive innovation process: the Lateral thinking

This entry is part 4 of 5 in the series Culture of Innovation/Intuition

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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Posted in Company 2.0

The Entrepreneur’s DNA

This entry is part 1 of 5 in the series Culture of Innovation/Intuition

There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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