Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the are out of the Market.
There are a lot of misandestundings about .
In times of radical change () like the current one innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is when you are in a phase of non-linear evolution () it is necessary to make a radi”cal change of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the (a Trends Forecasting more suited to the new ). Trends Forecasting for the Disruption Age
Today it is necessary to develop a that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
The new Demand
The New Market is characterized by a new Demand, which consists in the requests of Consumers who can no longer afford to spend on current products based mainly on an Emotional Value (there is the need to return to produce value that is actually useful for users). <see Value-oriented innovation new Value proposition>
The need of a New Marketing
The Market players, in order to be able to sell their products, must radically change their processes – from marketing to production (and distribution).
We need a radically new Marketing: