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Why the big companies cannot innovate within them [2]
Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.
∙Why the big companies cannot innovate within them (Disruptive mindset) [1]
It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
The need for a new generation of Automation (& Digitalization)
Towards a Human Oriented Automation
In a phase of radical (disruptive) changes, it no longer makes sense to improve current methods, tools and structures, BUT WE NEED TO CREATE NEW ONES. We need
We need a a “human oriented” automation that allows to develop products with a high value for the human being.
°The misunderstanding on ecology: electrification of devices that are not ecological in themselves
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
∙Innovation is intrinsically (historically) bottom-up
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
The lack of a real Innovation
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
The new dimension of work
The introduction of new tools (based, on ICT, IoT, …), and the development of new ways of social interaction and new modes of work and consumption, is inducing a virtuous circle of evolution in the Society.
°The misunderstanding on Industry 4.0: towards Manufacturing 4.0
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.