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For a truly sustainable Mobility
Today there is no truly sustainable approach to Mobility, so – it is “too-short-blanket-problem” – solving problems for one type of people, others are created…
Evolving Needs
In times of rapid change, the needs of consumers are constantly evolving. That is, the Users, using innovative products (which allow new ways of satisfying…
Disruptive innovation in practice [3]: the charade of the Disruptive Innovation
Companies are prisoners of the same narrative with which they deal with customers. . The fact is that the incumbents have created a cultural dimension…
How “revolutionary” Disruptive Innovation is: a new concept of Smartness and Connected
We must first remember that the Innovation evolved in two phases: 1. a linear innovation (also called Sustaining Innovation) in which the improvement of technologies…
Is the Disruptive innovation theory founded?
The problem is not whether the theory of Disrutpive Innovation. But it is “if a radical innovation (which is called in different ways, and also…
°The current situation of Disruptive Innovation
I think it is necessary to clarify that: 1) today there is very little Disrutpive Innovation – what there is is an application by a…
°Integral Innovation – Innovation Ecosystem + Crowd Innovation
In the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life (and…
°The hidden demand (the virtuous circle of innovation)
One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…
Guidelines [3]: Table for Assessing Disruptive Innovation
Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
°Beyond the Integrated Architecture: the Modular Architecture
The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…
°Beyond the Planned obsolescence, towards a long/endless durability
Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…
°Sustainable Innovation
Today, Sustainable innovation is wrongly conceived as a quality of correctness. An ideological level in which the focus is placed on issues apparently of Social…
The new Value proposition: the problem of ethical (ideological) values
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
Be careful: most successful companies are not real innovators (disruptive innovators)
Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…
The drive for change: the urgent needs of Customer
We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…
Not disruptive technologies, but disruptive concept (enabling technologies)
Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with…
The Disruptive Innovation: key points
There are at least two types of innovation, the one incompatible with the other: ► incremental innovation (a linear evolution made of an increase in…
˟The need to see the whole picture: integration of products into an ecosystem
To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…
Why does innovation fail today? The inability to understand in new Customer Needs
► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.
Why disruptive innovation is not an option
We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…
The disruptive Ecosystem cannot be developed by the incumbents
To be able to develop a real Disruptive innovation there is need for an Ecosystem that favors this form of innovation. In fact, disruptive innovation…
Industry 4.0: the Smart manufacturing (& SmartFAB)
The new phase of the Market will be characterized by a new production mode that “Revolutionizes” the current methods: Smart Manufacturing. The current conception of…
“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car
The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…
Why the “joint” between Business and Public Institutions can no longer work
Joints between Businesses and Public Sector institutions are part of the world today in rapid “disruption”. In other words, this is the phase of evolution…
Transparentization of the Market: products with unsustainable characteristics are at risk
We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…
A new role for Advertising: the need for disruptive innovation of the Model
Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…
There is no “Culture of Disruptive innovation”, but an Aptitude for innovation
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
∙What disruption essentially is
► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
Business problems: the difference between original and current marketing
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product