In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs).
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.