Posted in Sustainability

Sustainable Innovation

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

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Posted in .

The basics of the Disruptive innovation process: the Lateral thinking

This entry is part 4 of 5 in the series Culture of Innovation/Intuition

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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Posted in Culture Education Innovation

There is no “Culture of Disruptive innovation”, but an Aptitude for innovation

This entry is part 2 of 5 in the series Culture of Innovation/Intuition

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

This entry is part 3 of 3 in the series Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

This entry is part 1 of 5 in the series Beyond Current Marketing

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

This entry is part 1 of 6 in the series About Innovation

THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

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Posted in Globalizazion

Towards a new conception of Globalization (Key of Changes #4)

This entry is part 3 of 3 in the series Key of Changes

  The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…

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Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 2 of 3 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

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Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

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The hidden demand (the virtuous circle of innovation)°

The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs).

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

This entry is part 5 of 6 in the series About Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.

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Integral Innovation – Innovation Ecosystem°

Innovation, in the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life…

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Posted in Automotive Innovation Mobility 2.0 New Trends Technologies

The new direction of the innovation (in particular for the Automotive)

At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.

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Posted in Innovation Mobility 2.0

The real innovation of Urban Mobility

Today we try to develop an innovation of Urban Mobility (and to create Mobility as a Service) with a wrong approach. The fact is that…

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