Posted in Culture Education Innovation

There is no “Culture of innovation”, but an Aptitude for innovation

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

Continue Reading...
Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

Continue Reading...
Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

Continue Reading...
Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

Continue Reading...
Posted in Globalizazion

Towards a new conception of Globalization (Key of Changes #4)

This entry is part 4 of 4 in the series Key of Changes

  The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…

Continue Reading...
Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 3 of 4 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

Continue Reading...

The phases of the Disruptive innovation process: the Lateral thinking°

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

Continue Reading...
Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

Continue Reading...

The hidden demand (the virtuous circle of innovation)°

The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs).

Continue Reading...

Sustainable Innovation°

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

Continue Reading...
Posted in Innovation New Trends Public Administration

The lack of a real Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

Continue Reading...

A new Value proposition: the problem of ethical (ideological) values°

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

Continue Reading...

Trend Forecasting for the Disruption Age°

An important role in the current market crisis resides in the INCAPACITY OF UNDERSTANDING TRENDS: the World is changing – fast – but the Market…

Continue Reading...

Integral Innovation – Innovation Ecosystem°

Innovation, in the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life…

Continue Reading...
Posted in Innovation Mobility 2.0 New Trends Technologies

The new direction of the innovation (in particular for the Automotive)

At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.

Continue Reading...