Posted in New Value

A new Value proposition: the problem of ethical (ideological) values

The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Disruptive Innovation Innovation

What disruption essentially is

This entry is part 2 of 6 in the series About Innovation

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in Fake-Trends

The misunderstanding on Artificial Intelligence: why AI cannot be the future of innovation

Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…

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Posted in Disruptive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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Posted in Disruptive Innovation Fake-Trends

Disruptive innovation: religion, scam or necessity for those who want to stay in the market?

This entry is part 4 of 6 in the series About Innovation

Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?

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Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

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Posted in Governance 2.0 Public Administration

Is an innovation of the current forms of Government possible?

1) THE CURRENT SYSTEM CAN NOT BE IMPROVED, BUT IT MUST BE INNOVATED IN DISRUPTIVE MODE. it is not a question of corruption, that is, of “bad guys

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Posted in Company 2.0 Innovation

The great Firms are not able to develop disruptive innovation within them

This entry is part 1 of 6 in the series Why the big companies cannot innovate within them

the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.

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Posted in Innovation non-disruptive mindset Sustainability

°The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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Posted in Industry 4.0/Smart Manufacturing New Trends

The misunderstanding on Industry 4.0: towards Manufacturing 4.0

This entry is part 1 of 4 in the series Beyond industry 4.0

The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.

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