► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).
Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
There are two misunderstandings about an improving of the Society and Market system: 1) THE CURRENT SYSTEM CAN NOT BE IMPROVED, BUT IT MUST…
Today we make the mistake of relying on an obsolete mindset to try to understand how our Society will develop in the near future. Because of this we imagine future “science fiction” scenarios, characterized by “futuristic” products, with hyper-tech performances, which are in fact unsustainable
“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°
Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.
Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.