Posted in Marketing 2.0 Trend Forecasting/Market Analysis

Trend Forecasting for the Disruption Age

This entry is part 3 of 3 in the series Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

INTRODUCTION  
TO GUIDELINES TO DISRUPTIVE INNOVATION

This entry is part 1 of 5 in the series GUIDELINES for an analsysis of Business innovation

Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Disruptive innovation in practice [1]: what are the criteria for evaluating Disruptive Innovation?

This entry is part 1 of 4 in the series Disruptive innovation in practice

The redefinition of the term Disruptive by its “inventor” the essence of Disruptive Innovation it’s not disruption (disorder, destruction) But it is THE “USEFUL VALUE”…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [1]: Basic Q&A on Disruptive innovation

This entry is part 2 of 5 in the series GUIDELINES for an analsysis of Business innovation

We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

˟The need to see the whole picture: integration of products into an ecosystem

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…

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Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

This entry is part 5 of 5 in the series FuturisticGoals & Sustainable Products

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Automotive Fake-Trends

Beyond the focus on futurist goals

This entry is part 1 of 5 in the series FuturisticGoals & Sustainable Products

For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…

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Forrester Predictions 2019: the problem of analyzing a disruptive situation with a non-disruptive mentality

From “Forrester ● Predictions 2019 Transformation goes pragmatic” “Companies dreamed big in response to external pressures from evolving and escalating customer demands (…) “ “But…

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Posted in Disruptive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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