Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

This entry is part 3 of 3 in the series Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

The need to see the whole picture: integration of products into an eco-system

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how Autonomous Vehicles cannot be the Car of the future it is necessary to understand the scenario in which it should fit into…

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Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

This entry is part 5 of 5 in the series FuturisticGoals & Sustainable Products

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today?

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Automotive Fake-Trends

Beyond the focus on futurist goals

This entry is part 1 of 5 in the series FuturisticGoals & Sustainable Products

For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…

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Posted in Disruptive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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