■ Collection of Articles: §Trend Forecasting/Market Analysis
Trend Forecasting for the Disruption Age
Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.
TO GUIDELINES TO DISRUPTIVE INNOVATION
Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION
Disruptive innovation in practice : what are the criteria for evaluating Disruptive Innovation?
The redefinition of the term Disruptive by its “inventor” the essence of Disruptive Innovation it’s not disruption (disorder, destruction) But it is THE “USEFUL VALUE”…
Guidelines : Basic Q&A on Disruptive innovation
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
Guidelines : WHAT IS and WHAT IS NOT Disruptive innovation
INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies’ strategies are bankrupt….
Be careful: most successful companies are not real innovators (disruptive innovators)
Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…
˟The need to see the whole picture: integration of products into an ecosystem
To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…
Are the Autonomous Vehicles really disruptive?
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
Why does innovation fail today? The inability to understand in new Customer Needs
► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.
The need to understand the future scenario to understand the value of disruptive projects
. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…
“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car
The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…
Misunderstanding: the future is not futuristic as one imagines it today
In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….
Beyond the focus on futurist goals
For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…
Forrester Predictions 2019: the problem of analyzing a disruptive situation with a non-disruptive mentality
From “Forrester ● Predictions 2019 Transformation goes pragmatic” “Companies dreamed big in response to external pressures from evolving and escalating customer demands (…) “ “But…
Disruption is a quantum leap that can not be predicted with statistics
Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…