Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Beyond the focus on futurist goals°

In the future the current “science fiction” aspects will be abandoned, to develop products that are more suitable for men and the environment (and therefore effectively marketable).

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Misunderstanding: the future is not futuristic as one imagines it today°

Today we make the mistake of relying on an obsolete mindset to try to understand how our Society will develop in the near future. Because of this we imagine future “science fiction” scenarios, characterized by “futuristic” products, with hyper-tech performances, which are in fact unsustainable

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“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°

Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).

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Trend Forecasting for the Disruption Age°

An important role in the current market crisis resides in the INCAPACITY OF UNDERSTANDING TRENDS: the World is changing – fast – but the Market…

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Posted in Disruptive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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