Beyond the focus on futurist goals°

For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…

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Misunderstanding: the future is not futuristic as one imagines it today°

  In an age of disruption or the essence of the trends that are transforming Society and Market, or ruinous  strategies are developed. Today we…

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“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°

  The case of Flyng Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Trend Forecasting for the Disruption Age°

An important role in the current market crisis resides in the INCAPACITY OF UNDERSTANDING TRENDS: the World is changing – fast – but the Market…

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Posted in Disruptiive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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