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We need a disruptive leap in Production and Work

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in New Value

‘UNA NUOVA FORMA DI VALORE’≈

The new post-industrial market is characterized by a new type of product value: the outdated value “invented” by the producers to convince the user to purchase a product is abandoned. And the traditional form of Value-utility is recovered.

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Beyond the focus on technologies

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Globalizazion

Towards a new conception of Globalization (Key of Changes #4)

This entry is part 4 of 4 in the series Key of Changes

  The current mode of Globalization of the Market is one of the factors of the current recession. Globalization is not a problem in itself:…

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Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 3 of 4 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

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Posted in Consumerism 2.0

New modality of Consumerism (Key of Changes #2)

This entry is part 2 of 4 in the series Key of Changes

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 4 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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Posted in .

The future of work (and competence)

The new economy is not made for the current big players, who are not able to adapt their mindset and structures. <see The great Firms…

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Posted in .

Not to enhance production, but to change the Ideation/Production/Distribution paradigm

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in .

The nonsense of exporting a paradox (a faulty model)

The essence of the paradox of poverty in foreign countries is that we try to export a model that does not work with us, in…

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Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

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Posted in .

The post-digital World: we need to focus on human oriented innovation

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in .

We need to Involve Customers in a new, disruptive way

Involving customers in the product design process:
● it is not about “selling better” the current products, but to conceive products that are able to satisfy the New Demand (we need a new “revolutionized” Marketing compared to the current one, and not to improve: it is about to develop a Value-oriented innovation – Crowd-driven Innovation).
● innovation of Marketing strategies is not an option: in a time of radical change it is necessary to interpret evolving Needs, and therefore only the Customers are able to develop, with a participated Marketing°, the products.

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Posted in .

Not to accelerate production, but to change the Ideation/Production/Distribution paradigm

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in .

A re-thinking fo the Future of Innovation Methods

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in .

Beyond The Direct-to-Consumer Revolution

In one of the most advanced versions of Marketing (the one that best tries to understand the needs of the Customers), the Diretc-to-Consumer Marketing does…

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Posted in Industry 4.0/Smart Manufacturing Work 2.0

“the new way of working”≈§

There will be a new Culture of Work in which the work will again become subordinate to everyday life. The work return to being creative (artisan): EACH WORKER WILL BE ABLE TO BRING THEIR OWN PERSONAL QUALITIES AS ADDED VALUE TO THE PRODUCT. And it will be developed IN A COLLABORATIVE DIMENSION.

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Posted in New Trends

‘From frivolity to sustainability’≈

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Posted in .

about: Forrester 2019 Future of IT report

Most of the considerations on Trends (on the near future of Business) are wrong because them are based on a “linear” conception of the evolution…

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Posted in Governance 2.0 Public Administration

Is an innovation of the current forms of Government possible?

  There are two misunderstandings about an improving of the Society and Market system: 1) THE CURRENT SYSTEM CAN NOT BE IMPROVED, BUT IT MUST…

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Posted in .

Consumption: beyond the waste-ism

In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism is not a physiological dimension for the Society…

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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Posted in .

The real innovation is Disruptive & Sustainable Innovation

The real innovation is Disruptive & Sustainable Innovation. Sustainability and disruptivity are both qualities of the next generation of successful products. Namely a disruptive product…

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Posted in .

Marketing must do breakthrough, and not evolve current strategies

If you want to adapt your strategies to new trends it is necessary to understand that Marketing must do breakthrough, and not evolve current strategies….

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Posted in .

A lot of misandestunding about Disruptive innovation

Most of the considerations on Trends (on the near future of Business) are wrong because they are based on a “linear” conception of the evolution…

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Posted in Innovation New Trends Public Administration

The lack of a real Innovation

Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration.

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Posted in Industry 4.0/Smart Manufacturing Innovation New Trends

The need of an Ecosystem of Innovation

  In the current Disruption Market phase, in which the Society is going through a period of radical change in every sector of social life…

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Posted in Industry 4.0/Smart Manufacturing New Trends

The new dimension of work

The introduction of new tools (based, on ICT, IoT, …), and the development of new ways of social interaction and new modes of work and consumption, is inducing a virtuous circle of evolution in the Society.

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Posted in .

The future of work in the Automotive sector

To understand the future of work in the Automotive sector, it is first necessary to understand how the future of the automotive sector will be….

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Posted in .

The real Industry disruption

From reading the document “Industry Disruption – Seize the Skills Opportunity” “discuss some of the major themes of disruption happening in the automotive industry” Most…

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